and Boosting the Morale of, Employees, (A brief introduction to these objectives to be given), iii. Persuasion, Motivation, Education, Warning. Diagonal, Grapevine, Objectives of Communication -3, Information. Channels and Objectives of Communication, Channels-,, 3,, Formal and Informal-Vertical. Concept of Communication, Meaning Definition Process Need Feedback,, 3,, Emergence of Communication as a key concept in the, Corporate and Global world, Impact of technological advancements on Communication, ii. To develop ability to communicate effectively with the help of, electronic media, SEM - I, Unit 1: Theory of Communication, i. Title, in a clear, concise, persuasive and audience centered manner, 5. To develop effective writing skills so as enable students to H. To develop effective oral skills so as to enable students to speak, confidently interpersonally a well as in large groups, 4. To develop effective listening skills in students so as to enable, them to comprehend instruction and become a critical listener, 3. To develop awareness of the complexity of the communication, process, 2. I, Syllabus for Business Communication, F.Y.B.COM., Course Objectives:, 1.
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